Data Platform Expressed Interest
Data Platform Expressed Interest
Description
Email marketing for the data platform once an opportunity becomes a lead.
Platform
ActiveCampaign
Workflow
Schedule
#data in ActiveCampaign
This workflow triggers when a contact in ActiveCampaign is tagged with #data. It subscribes the contact to the list "Data." Then it waits until 10 am in the contact's timezone to send the "How to get unlimited emails from Linkedin for Fundraising" email.

Then it will check to see if the tag #nonprofit to determine the path it follows.
#nonprofit - Yes
If they have #nonprofit then they get the "6 Ways Nonprofits can Leverage Data to Drive Donations" followed by the "Annual Discount" email 1 day later. Then one day after that they will receive the "Affiliate Program" email.

#nonprofit - No
If the contact is not tagged with #nonprofit, then they receive the "Annual Discount" email followed by the "Affiliate Program" email two days later.
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