Data Platform Expressed Interest

Data Platform Expressed Interest

Description

Email marketing for the data platform once an opportunity becomes a lead.

Platform

ActiveCampaign

Schedule

#data in ActiveCampaign

This workflow triggers when a contact in ActiveCampaign is tagged with #data. It subscribes the contact to the list "Data." Then it waits until 10 am in the contact's timezone to send the "How to get unlimited emails from Linkedin for Fundraisingarrow-up-right" email.

Then it will check to see if the tag #nonprofit to determine the path it follows.

#nonprofit - Yes

If they have #nonprofit then they get the "6 Ways Nonprofits can Leverage Data to Drive Donationsarrow-up-right" followed by the "Annual Discountarrow-up-right" email 1 day later. Then one day after that they will receive the "Affiliate Programarrow-up-right" email.

#nonprofit - No

If the contact is not tagged with #nonprofit, then they receive the "Annual Discountarrow-up-right" email followed by the "Affiliate Programarrow-up-right" email two days later.

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